Beer is Art with Smashed Aubergine

Apparently beer is art - or so it says on the outside of the new BrewDog 'pub' in Brighton.
Located in what at one time was called 'Hector's House' (presumably as in 'you are a silly old Hector'), it is handily placed for Brighton nick and the new development of student homes at the old fruit and veg market in Circus St.
I donned my baseball cap (backwards), bumster trousers and Lyle & Scott pumps and popped along last night with an old friend who is a shareholder in Brew Dog through their, actually rather impressive and successful, crowd funding scheme. This entitled him to a 10% discount, so he obviously got the rounds in. 
On walking in it was immediately obvious that we had reduced the average age of the customers somewhat, as well as reducing the beard quotient significantly. Incidentally what is it with white blokes with dreadlocks? It always seems a bit odd to me but if ever you want to find out then the Brighton BrewDog is a good place to ask.
I admit I am no expert but as I understand it BrewDog has pioneered 'craft' beer. This is not real ale but instead a keg beer (remember Watneys) which it is socially acceptable (unlike Watneys) to drink.
There is certainly a wide selection of brews to choose. You can drink 'Nanny State' (Nigel Farage drink your heart out!) which is the low alcohol version, or the rather strong 'Pilot Brew'  (surely Nigel's actual tipple) at a rather pricey £3.60 for a half.
I settled on the Dead Pony Club (3.8% so ideal for a session) and have to say it was pretty good.
The pub itself is inevitably a bit pretentious (i.e. it fits Brighton rather well) with what seemed to me to be a series of cages for you to sit in whilst drinking. It would ideal as the backdrop for the next Amnesty International fundraiser.
No one was eating food but the menu did not suggest pub grub. The aubergine was served 'smashed' for some reason and the duck 'air dried' apparently. Certainly no pickled eggs, not even crisps.
In fairness there were no fruit machines, no music and no TV's. 
My verdict? I think it will do ok, although they may have to adjust their prices if they are to attract the nearby students.
Anyway after a couple of Pilot Brews we adjourned to the King and Queen for a nice pint of Harveys and to watch the cricket on the big screen. Just as it was reaching a conclusion this was switched to the football. The manager reported most customers wanted to see if someone called Rooney could score a goal - the bastards! May as well have stayed in the Beer is Art for a plate of smashed aubergine.